ABOUT ALEN




Continually maintained the highest ratings

"Everywhere I looked people recommended Alen products above all others and you continually maintained the highest ratings! I had to give it a try!"
Sandy Trisler speaking about the BreatheSmart HEPA Air Purifier

Mission Statement


Mom and Baby At Alen, our mission is to help you live better by helping you breathe Pure Air for Life. A healthy body and mind start with healthy air; that's why our team of air purification specialists is committed to improving the quality of your indoor air. We want you and your family to feel their best and have the freedom to enjoy what's most important in life, for the rest of your life. Our Lifetime Limited Warranty and 60 Day Guarantee are a testament to our products and afford customers the opportunity to improve their air quality free of risk. Shipping is on us too, of course.




Why Air Purification

It's only natural that an allergy sufferer in Austin would create a solution for people with allergies. Our founder has experience with allergies himself and wanted to share with others what helped him most: clean, pure indoor air. Air purifiers are the tool that keeps indoor air free of allergy and asthma triggers, chemicals and odors. Good indoor air quality is essential for allergy and asthma sufferers, however, it also contributes to a better quality of life for everyone in your household. Everyone can benefit from pure, fresh air. Alen air purifiers are a simple solution for helping you and your loved ones breathe, feel and live better.


Alen's History


City of Austin Austin, Texas is famous for many things, including Longhorn football, Austin City Limits Festival, a booming high-tech industry and SXSW, however, the Live Music Capital of the World is also notorious for being one of the seasonal allergy capitals of the United States. Alen was founded in Austin in 2006. Founder Warburg Lee had been selling air purifiers and other electronics on his Web Stores America (WSA) website for four years. After years of interacting with customers, he had an invaluable understanding of customers' needs and desires in an air purifier and saw the opportunity to develop a better product. Thus, the Alen air purifier was born. Our air purifiers are tailored to the needs and desires of our customers and our goal is to help you breathe Pure Air for Life.




Alen Today

Today, Alen is a global player in the air purification industry and a leader in high quality air purifiers in the United States. One of the most trusted and innovative brands in the air purification industry, our products receive the highest ratings, and we stand behind them one hundred percent. We know your home can be a haven of health, and that improved indoor air quality has a direct positive impact on your health and ultimately, your life.


We Help You Breathe, Feel and Live Better



Designing products around your needs.
It's about you, not the product.

Providing a quick and easy experience along
your purchase journey.


We genuinely care about making a difference
in your life.

Helping you and your loved ones have the best
indoor air quality for the rest of your lives.


The Alen Promise


Besides innovation and our focus on the customer, we guarantee our products for life. No other air purifier company does that. That's because Alen offers premium products, technology and customer service. We also offer our customers something that's rare these days: a brand promise. Our brand promise is a testament to the Alen value of putting the customer first. The Alen brand promise is comprised of five benefits to you:


Excellent Service logo

Excellent Service

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Quality Products


We believe these benefits take a lot of the risk out of buying an air purifier, and are invested in ensuring our customers are happy with their purchase. If you're not happy, we're not happy. We want to help you live a better, healthier life.


Read more about our Brand Promise